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Chiriga Derrick Get the Client Ready Kit

The Standard · Brand, business + strategy

Where sharp thinking on brand, business and strategy gets published.

More than twenty years in marketing, sales, technology and design taught me that the best-run businesses operate with intention in how they show up and how they build for the long game. Every piece here is written from that perspective, specific enough to use and worth returning to.

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Worth your time

The must-reads

AI search series

Found, Seen + Remembered

AI search treats being seen and being remembered as two separate problems, and a business needs a plan for each.

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vein

vein · Content intelligence

The tool these pieces are building toward.

vein audits your best piece, then expresses it on Instagram, Pinterest, LinkedIn and email in your voice, with the structure AI search draws from. Founding access opens soon, and the founding list hears first.

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