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About Chiriga

Chiriga Derrick smiling and seated, representing her personal and professional mission to empower entrepreneurs through strategic design and brand alignment.

Hi, I’m Chiriga Derrick

I help entrepreneurs and business owners
align their brand, space, and strategy
so they can scale with clarity and purpose.

My goal is to bridge strategic marketing, customer experience, and intentional design—
ensuring that every element of your business works together to support your vision for success.

Minimalist wooden side table next to a modern chair, representing thoughtful design and simplicity in home decor.

My Journey

With over 20 years in marketing, I’ve held diverse roles spanning brand strategy, digital transformation, and customer experience, culminating in my positions as Digital Director and Retail & E-commerce Director. These roles deepened my expertise in content marketing, business growth, and multi-channel strategy, helping businesses enhance their visibility and customer engagement.

Transitioning into entrepreneurship, I applied big-business marketing strategies to my own ventures—interior design, staging, and retail—building Derrick Details into a thriving boutique that merges branding, customer experience, and strategic positioning. My unique staging approach, treating homes as products using 4P marketing analysis, led to faster, higher-value sales and reinforced my belief that brand, space, and strategy must work together for success.

Today, I help small and medium-sized businesses create alignment across their brand, customer experience, and business strategy—leveraging both physical and digital environments to drive intentional growth.

AI Innovation + Business Strategy

A firm believer in strategy-driven technology, I integrate AI into customer experience, marketing, and business optimization to help companies scale efficiently. My expertise includes using AI for:

  • UX-driven customer insights
  • Automated workflow optimization
  • AI-assisted brand storytelling & content strategy

I have earned my Black Belt Certification in AI, which equips me to help businesses leverage automation and innovation to improve operational efficiency and strategic execution.

Cozy, modern chair with a wooden side table and decorative vase, representing a blend of comfort and intentional design.
Minimalist wooden side table next to a modern chair, representing thoughtful design and simplicity in home decor.

Why I Do This Work

Beyond business, I’m a mom of three boys (including twins) and have been married for over 23 years. Balancing entrepreneurship and family has shaped my belief in intention, purpose, and sustainable success—helping others build businesses that align with their values without burnout.

How I can help you

  • Strategic Brand Alignment
    Position your business for clarity and impact.
  • CX + Space Optimization
    Align your digital and physical environments.
  • AI + Marketing Integration
    Use automation and tech to scale strategically.
  • Corporate Consulting + Business Growth Strategy
    High-level marketing expertise for entrepreneurs and teams.

 

Your Success, Aligned with Your Vision

I believe that small businesses don’t have to think or act small—and that the most impactful growth happens when brand, space, and strategy work together seamlessly. My ability to blend interior design (space optimization & branding), digital marketing (UI, UX, content strategy, e-commerce), customer experience (CX), and business transformation is what makes my approach unique. I don’t just help businesses grow—I align them for lasting success.

Explore my services >
Chiriga Derrick smiling warmly, sharing her personality and fun facts on the About page.

Wholistic Success

"Working with Chiriga transformed my business and home. Her insights into brand alignment and design created harmony in every aspect of my life. I can't recommend her enough!" - Latoya S.

Strategic Alignment

"Chiriga's expertise in both marketing and design is unparalleled. She helped me see the bigger picture and align my business strategy with my personal goals. The results have been incredible." - Jackie R.

Chiriga Derrick smiling warmly, sharing her personality and fun facts on the About page.

My Fun Facts

 

  1. Music Lover: I grew up with my dad spinning records, so there’s a soundtrack for every moment in my life. Whether working or unwinding, there’s always a song that sets the mood.

  2. Movie Buff + Design Enthusiast: Movie nights are a Derrick family tradition, but for me, it’s more than entertainment—I’m always drawn to set designs, store layouts, and the details that bring a space to life.

  3. Cultural Roots: As a first-generation Canadian with Jamaican roots, I love passing down traditions to my boys and celebrating the richness of culture through food, music, and storytelling.

  4. Foodie at Heart: I grew up enjoying my mom’s Caribbean and Indian dishes, but I also have a deep love for Asian cuisine. If there’s great food involved, I’m all in!

Are You Ready to Take the Next Step?

Explore my services or get in touch today to start your journey.

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